How to fight against bike theft in 2012

It is a fact, as every year the spring and summer periods cause an upsurge in theft of bicycles. No fewer than 400,000 bicycles are stolen each year, which more concretely represents 1 bike theft per minute.

What are the main causes of bicycle thefts?

You should know that almost 50% of bicycle thefts happen at your home whether in your garage or in your building hall. The reasons are recurrent and without appeal: either the bike is badly attached or not secure at all, or the bicycle lock is of poor quality.

It should be noted that few people complain (1 of 2) and this, because it usually does not result in what does not deter thieves to start over.

Solutions to fight against this scourge?

Vian Antivandale has made bike theft priority, that’s why they offer locks adaptable to all types of bikes whether it is an ATV, a VTC, a city cycle or an electric bike. Their simple and effective solutions make it possible to secure the wheels but also the saddles of the bicycles. Made of high-strength steel and treated against corrosion, these anti-vandalism solutions combine lightness and robustness.

A website has also emerged voldevelo.com. Simple and effective, this one aims to centralize the advertisements of stolen bikes on the whole of the hexagon.

Developed at the initiative of the FUBICY (French Federation of Bicycle Users), the Bicycode marking also gives you a chance to recover your property.

Taking out a bike insurance policy can also be a way to protect yourself. Available at € 20 a year (approximately), it allows you to be reimbursed up to € 1,500.

It is up to you now to make the necessary arrangements to hope to keep as much time as possible, your means of transport so important to you.

More than one mark in two has not achieved its SAR goals

NetBooster’s Digital Trends Laboratory publishes a survey on the use of Social Networks conducted among 1,400 Internet users and 79 advertisers on their site. This study reveals that the expectations of the brands present on these Social Networks are not always in line with the behavior of Internet users. However, it shows the will on both sides of an evolution of Social Networks as showcase of exposure to a real platform of exchange.

Advertisers still favor the ‘media’ aspect rather than the ‘conversation’

The strategy of brands on social networks is too often motivated by a goal of traditional visibility. This is clearly to develop their reputation, create audience and boost their image. For their part, Internet users use these social networks to both see and be seen. 64% look at the information posted by their friends, 40% share their news and update their data and 38% share their photos.

The presence on Social Networks is strategic for only 11% of brands

But, in 2013, no advertiser plans to stop investing in social networks. While 42% of advertisers believe that their objective is far from initial expectations, all want to maintain or even extend their presence on social networks. The future goal of 40% of brands is to further develop their customer relationships and 18% plan to use social networks as real think tanks.

Pure-Players, champions of Social Networks

90% of brands that exceeded their goal on social networks are Pure-Players who have privileged the relationship with Internet users. For 60% of them, their presence on social networks is purely strategic.

More than 1 mark out of 2 expects users to broadcast their information

However, while 51% of Internet users have already relayed branded content, only 12% do so regularly. Similarly 18% of advertisers hope for an opinion on the part of Internet users, yet 75% of them are ready to answer questionnaires on products. In the same vein, although 16% of advertisers expect a contribution to the content of the brand, only 5% of Internet users surveyed find this action worth spreading and 18% find it interesting.

Being a fan of a brand page, a woman’s thing?

34% of women surveyed say they are ‘fan’ of a brand, against 24% of men. Their interest in the opinions and tests produced are strong motivations for this membership. In addition, 10% of Internet users unsubscribe from a brand page on Facebook. The reasons diverge according to the profile of the user. More women stop connecting to a brand after receiving a promotion (16% vs. 6.7% for men). On the other hand, they tire less frequently (33% versus 43% for men). Internet users expect brands to seduce them or offer useful and entertaining content.

Recommendation and direct access, first vectors of connection to the Facebook page of a brand

Women are more sensitive to the recommendation of relatives (35% against 25% of men). On the other hand, men are more likely to have already clicked on banner ads to connect to a branded Facebook page (28% versus 17% of women). In addition, the promotion ‘off-line’ Facebook addresses of the brand pages is mentioned as weakly influential.

About the study
–  1400 Internet users and 79 advertisers
–  Representative sample of the French Net surfer population
–  Study conducted by NetBooster from 4 to 20 June 2012 by self-administered on-line questionnaires

 Download the full version of the study

 

About NetBooster Group (netboostergroup.com)             

NetBooster, an independent group of interactive communication, provides its customers with its complete digital marketing expertise to guarantee the best performance for their investments. Investing in R & D, the agency covers the entire chain of online marketing at European level: search, display, affiliation, online media, creation, eCRM and social networks, with a remarkable expertise in the digital marketing of tomorrow (Networks Social, Video, Ad Exchange, …). For fiscal 2011, NetBooster achieved a consolidated gross margin of € 27.7 million, up 21%. Certified “Innovative Company” by OSEO innovation and listed on NYSE Alternext, NetBooster is eligible for FCPI.

www.netboostergroup.com/ www.netbooster.fr

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