Is tagging stuck? Hardly.

The big question remains: Why is tagging stuck?

You've probably read some of the recent discussion over the stale state of tagging. The question above was posed by Philipp Keller, and I think it's interesting that it assumes tagging is stagnant. I'm in the middle of writing a book on tagging and I'm pretty sure--certain, in fact--that's not the case.

For example: LibraryThing rolls out some cool tagging-related feature every few weeks Buzzillions is doing interesting things with faceted tagging. Dozens of applications, from Etsy to Wesabe to Vista's Photogallery, are using tags in new and innovative ways. Flickr and others have been working on machine tags. IBM is looking at integrating tags with enterprise search. And there's TagsAhoy for searching all your tags across different systems at once.

That's just off the top of my head.

The increasing prevalence of tagging in software and web applications is important too. The more tagging becomes like folders--a taken-for-granted information management metaphor--the more successful it becomes. Hundreds of application developers are making tagging part of their software and by that measure tagging is wildly successful.

Anyway.

Want to know what is stuck?

Del.icio.us.

Del.icio.us used to be the bellwether of tagging systems. But it hasn't added m/any interesting features recently--even obvious ones like bubbling up tags from bookmarks to the domain level. And in the meantime LibraryThing has taken over as the web app with the most tag fu.

So if Del.icio.us is your reference point for tagging you're behind the times.

I might even generalize to say that social bookmarking as a category is stuck. I think Connotea does some cool things (like DOIs), but on the tagging front it's remarkably like Del.icio.us.

And you know what? I'm not sure being stuck is really a problem. Maybe tagging in social bookmarking applications found its sweet spot early. Maybe tagging has always been about sharing and communication--as Philipp points out later in his post--as much as categorization and findability. (Del.icio.us is a collaborative link blog, and it has been since its days as an offshoot of Muxway.)

I could go on (at length), but I'll wrap up by saying:

  • There are lots of interesting uses of tags if you look around. (And if you're careful not to conflate tagging and social bookmarking.)
  • There's always room more innovation (Thomas makes some good suggestions in the post I linked to above) but the field is hardly stagnant.
  • What the alpha geeks want from tagging is out of sync with what the market actually delivers... and that's a good thing. It's a sign that tagging is crossing the chasm.

Comments

Jim says...

You are absolutely right, Gene. We're just getting started with the possibilities tagging might offer. Keep your eye on LibraryThing for some of the best innovations. Del.icio.us is so 2006...

Posted on Sep 5, 2007
Gene says...

Jim! I'm looking forward to reading your book.

I agree, LibraryThing is the one to watch. I love how Tim & co. are consistently coming up with new ways to use their tagging data.

Posted on Sep 5, 2007
pui says...

You totally hit the spot. Much better that what I wrote. You're right: My horizon is set to "social bookmarking" so I missed the amazing features of LibraryThing and all the other examples.

Posted on Sep 6, 2007
victor.martinez12 says...

I agree that tagging is not stuck, and that there are signs of it crossing the chasm. In my opinion, this is particularly well illustrated in the concepts of predictive and shared tagging. My friends and I have benefited from this on the photo and video sharing site, Pixamo - www.pixamo.com - where previously used tags are saved for future use and sharing. I discovered this when I began preparing to tag newly uploaded photos. As I began entering the first few letters of my desired tag, Pixamo presented a list of potentially matching tags from the Pixamo database. I later found out that the lists are presented in a particular order, which, in my view, is a particularly innovative aspect of the Pixamo tagging system. It first presented tags that I myself had previously used. If there was no match there, it presented my friends’ previously used tags, and if there was no match there, it showed potential matches from my friends' friends’ tags. If still no match was found, it showed tags from the entire user community. When I identified a match, I was able to accept the suggestion without having to manually enter text. I find this method very powerful. Not only does it make tagging easy (even for the less technically savvy), but it also promotes consistent tagging among friends and others, thereby enabling better organization, sharing, and connecting. In my view, this is at the very least an indication that tagging is far from stuck.

Posted on Sep 6, 2007

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Posted by Gene Smith on Sep 5, 2007. Before this there was links for 2007-09-04. Next up is Hello Tagbot (a riff on Twitter tags).

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Gene Smith is a principal with nForm, one of Canada's leading user experience consulting firms. He writes about information architecture, interaction design, community, the web and other such topics. More >

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