SIAL 2012, Food Connections boosted

As a business and anticipation fair, SIAL 2012 focuses its efforts on showcasing exhibitors, visitor accessibility and a renewed staging in a festive environment. 

Olivia Milan-Grosbois SIAL Group Director

“The best way to plan for the future is to participate in a major event at the heart of the global agri-food industry,” says Olivia Milan-Grosbois, Director of SIAL Group. The concept of ‘Food Connections’ is not just a slogan, it’s the reality of a global trade show and connected to the markets. ” A global event that brings together the essential of the targeted professionals – central purchasing, distribution, local shops, agro-food industries, catering, import / export …, in search ofnovelties and food innovations , suppliers, looking for new ideas to seduce their customers of tomorrow.

Around the world in 5 days

“Our priority is to guarantee a good return on investment, measured by our 140,000 expected visitors, nearly 6,000 exhibitors and 1,500 journalists present,” explains the exhibition director. With a balanced offering between small and large companies from around 100 countries on every continent, SIAL 2012 is indeed a very profitable business trip to develop low-cost export markets with an ultra-competitive competitive edge. 5 days.

A qualitative space and operational support

Active and interactive platform of the first order,SIAL 2012 will be in the singular and the plural. Singular by its more friendly structure of welcome marked under the seal of the “French Touch” with services “facilitators”. Plural by the diversity of its information and solutions that arouses curiosity and promotes the discovery of capital trends, major innovations, the reality of today’s markets for tomorrow. “We want SIAL 2012 to be much more than a show, a real place for exchange and discovery, fun and business,” concludes Olivia Milan-Grosbois.

Always more connected on the Web

From mid-April, SIAL visitors will book their badge on
will benefit from a preferential Web rate. They will also be able to benefit from a special pre-sale rate on the official catalog of the show and the SIAL Innovation directory.
At the same time, a competition will be launched to the “Fans” of the SIAL facebook page. To be won in April and May: 50 invitations to SIAL 2012 and 50 one-year subscriptions to the newsletter of the French magazine LSA dedicated to catering professionals.
New for 2012: SIAL meets food industry professionals on Linked In. Discussion groups organized around topics specific to the sector and supervised by experts will be launched each month until the show.
And always … all the industry news and SIAL trade shows in the world on the website SIAL international agri-food trade fairs.